Google My Business (GMB) is an effective tool to display your business in Google SERP (Search Engine Result Page). This is very important to all small business owner to show their products, services and even get calls from their customer. More Important you can be listed in Google maps too. Overall GMB grant online presence of your business. This type of Listing is called as Local SEO. Check our IPCS Digital for more optimization Techniques.
How Google My Business Works?
This is based on the performance of your Location, Prominence and your reviews from your customer.
Why is it important for the businesses to list themselves on Search & Maps?
In the Modern era of 2019, Every business succeeds only with the help of online presence, without this, your business won’t get notified, when your customer searches you in Google SERP or Google Maps.
Steps to Register in Google My Business
Step 1: Login to Google My business
Step 2: under Find and Manage your Business, type your business name
Step 3: Enter your Business Name under – Whats’s the name of your Business?
Step 4: You need to select the option yes or no if you have a location like a customer can visit such as store/office for your business
Step 5: Search and select your location if you serve your customer outside of your location and it is an optional one.
Step 6: Select the region/ address of your business based in
Step 7: Type and Select the business category that fits you best, in the drop-down list
Step 8: Enter your Contact Details which shows to your customer to contact you, and enter your website link, if you don’t have a website, it can be created easily with Website builder easily provided by Google, it is like a one-page website.
Step 09: Check once again and Click Finish verify your business.
After you finish the above steps, within twelve Days you receive a postcard with verification code, enter your verification in the verify location option in GMB tool.
How will GMB help me optimize my business?
As we discussed Earlier your Business will appear when the user searches for you in google search and Google maps. Now here is a question, How to optimize Google My business Why do I need to get my business verified on Google My Business? How do I optimize my business on Google? There are simple options provided in the GMB tool to optimize. Google ranking Factor from your website will not affect this GMB tool, each one differs from one another. Let’s see to do these process easily
In this Option you can see the overall performance of your Google My Business, it shows the Performance, business like yours, manage reviews .etc.
Post Section allows you to create Add offers, Add Products of your business, Add Events, and posts. To reach more customers, Add more google posts about what’s new with your business.
Here all is information about your business, your Company Name, Business Category, location, other areas you serve, hours of business open for a day. profile short name should optimize, which helps to share and get more reviews from your customers. Description option allows you to fill the short description of your company under 750 characters. Complete the Labels and Shortcode in this info section.
Insights in google my business give you the total searches of your business appears when people searched related to your business, In the query section, It shows, for what keywords your business appeared in the search result. overall Insights option helps to improve the performance of your google my business. use those keywords to optimize the search result.
Reviews section shows, about your customer who gave a review for you. This part is one of the important section in GMB because it decides the mindset of the customer to return back to you or not. Using this you can reply back to your customer to improve your business.
Here you can add various photos of your business such as picture outside of your store/office, Interior photos, team Photos, at work photos, Logo of your business. Add more photos to list your business up in a position.
Add a new Location:
If you have more one Business Location, Choose this option to create a new one and repeat the above steps. If you have then more than 10+ Locations, Import the locations, created in the spreadsheet. For bulk location import and verify once is enough.
Below are some of the tips and tricks to optimize your business listing to target the right audience:
To Get more reviews send your Customer the shortcode like below format and improve the performance of your business.
For Example: to get a review for IPCS Digital Coimbatore, The shortcut code will come as follows, https://g.page/ipcsdigitalcoimbatore/review
Claim your Existing Listing in Google My Business:
When you create a listing for your business, if you found your business is already created, it can claim by selecting the existing listing and request the ownership for your business. If they gave access you can edit listing for your performance improve.
Thus Google My Business listing is essential for your company to stand out when customer search for you online. for more Performance in your Google my business tool, Please contact IPCS Digital Coimbatore.