Facebook is defined as an online social media and social networking service company. Facebook can be accessed from devices, such as mobile, computers, and tablets with an internet connection. Initially create a Facebook account and then we can post text, photos, and multimedia and also it allows to create the page, event, ad, and groups. A Facebook page is a free tool for marketing business and posts on a customizable page to give a better sense of business’s personality and character. Your Facebook Business page helps to develop your brand identity and shows your human side. Using the below 10 steps to follow your Facebook Business.
- Set Goals
- Create a Facebook Business Page
- Consider creating a Facebook Business Group
- Ready to Post
- Content Mix
- Target Audience to your Facebook Business
- Ramp up your Facebook likes and followers
- Advertising on Facebook
- Plan Your Budget
- Monitor Daily
1. Set Goals
For any business, the initial process is setting goals. In Facebook Business, we do every post, comment, and ad to support our goals. Your goals are much more specific, measurable, can be easily tracked. So use SMART goals to effective and efficient business.
2. Create a Facebook Business Page
Facebook allows to create the page, it can be classified into two categories. They are
- Business or Brand
It showcases your products and services, spotlights your brand and reaches more customers on Facebook.
- Community or Public Figure
To connect and share with people in your community, organization, team, group or club.
Steps to create a Facebook Business page
- Click create a page in the top right-hand corner of your account.
- Choose the category you need (i.e. Business or Brand option).
- Give a name for your page and add the category of your business.
- Give a name for your page and add the category of your business.
- In the next step provide your required information (Username, About, Address Details.. Etc.)
- Upload a profile picture and cover photo.
- Finally, your Facebook page was created, now you can post, share and invite friends to your page.
3. Consider creating a Facebook Business Group
Groups are great for getting things done and staying in touch with just the people you want. Share photos and videos, have conversations, make plans and more. According to the research 40 million active small business groups regularly on Social Media Marketing. It helps people to get together and share information and ideas with like-minded users on Facebook. Facebook group is effective to gather your audience and fans in one place and make them interact with one another.
Steps to create a Facebook Business Group
- Click a create a group in the top right-hand corner of your accounts.
- Give a name for your Group and add some people to your business group.
- Select privacy as follows
- Public: Anyone can find the group, see who’s in it and what they post
- Closed: Anyone can see who runs it and find the group. Only members can see who’s in it and what they post.
- Secret: Only members can find the group, see who’s in it and what they post.
- Finally, your Facebook Group was created, now you can post, share and invite members to your Group.
4. Ready to Post
The Facebook post is used to update and provide information to customers/audience on your page. There are different types of content you can post, they are Facebook text post, photo post, video post, Facebook live video, linked content post, and pinned post. Boosting your post is the best way to give your page posts the chance to reach the audience effectively.
5. Content Mix
Content is defined as something to be expressed through some medium as speech, writing or any of various arts. The content should have one clearly defined purpose or plan. To engage our audience to ensure that the content is relevant, accurate and readable. Follow the 80-20 rule for the best content mix that is 80% of your content should be your Facebook posts to inform, educate and entertain the audience. The remaining 20% is to promote your brand. Regularly update your content and check insights to know how your audience responds to the content and make adjustments.
6. Target Audience to your Facebook Business
According to the market segmentation strategy we target our audience based on demographic, geographic, behavioral, psychographic segmentation. It helps to know the needs, wants and demands of the customer/audience. In Facebook Business we choose our audience based on their age, where they live, job position, etc., with the help of Facebook audience insights you can identify your target audience and know your potential customers.
7. Ramp up your Facebook likes and followers
Following the above steps, started to increase your page visibility to get more followers and drive engagement. Using Facebook like and share buttons to make it easy for people to follow, find and share your page in one click. Interact with the audience regularly, so that you can increase likes and followers to the page.
8. Advertising on Facebook
Your Business can be improved through Facebook ads, including boosting a post or running ads on Facebook. People can see your page only if it is in the front otherwise they never know your page, so you can put some money behind your posts and Ads. Organic growth is the little more difficult on Facebook than it on other platforms. To increase your Facebook followers you will have to put some money behind it. Using Facebook ads manager to create and manage your ads. There are different types of ads, you will use depend on your goals. To increase visibility and brand awareness, you give more importance to the page like ads and boost posts.
9. Plan Your Budget
Budget is the process of creating a plan to spend your money based on whether you will have enough money to do things you need. Generally, every business needs a budget for effective business. There are two types of budgets on Facebook:
- Daily budgets
- Lifetime budgets
10. Monitor Daily
After completing the above steps with an efficient budget is to begin monitoring your Facebook account. It helps to identify the errors quickly and also catch the errors before too many people see them. Using Facebook insights, check your ads, followers, likes, reach, page views, page previews, and actions on the page, posts, events, videos, stories, messages, and orders. Regularly check the insights for effective and efficient Facebook Business.
Thus using Facebook for business is not a big deal, just before running your Ad, analyze the insights and target the audience to get a successful result. We at IPCS Digital, provide complete training on Social Media Marketing and shape you to best Digital marketing Analyst from scratch.