Become a Digital Marketing expert in 180Hrs

The Professional Diploma in Digital Marketing is a fresher to intermediate level course covering all of the core aspects of digital marketing. Now Digital marketing experts have huge demand and companies hunt for skilled people to expand the business to digital platform. This advanced digital marketing training program is organized completely on live sessions and implementation in real time projects.

The key feature of this diploma course is that not required higher qualification for enrolment, only need to have passion and interest to explore the trending digital world. Complete packed three month digital marketing program offered by the proved IPCS Digital can buildup highly talented digital marketing candidates. Advantage of customized class timing and curriculum will help to tune learning in easy way. The additional technical certifications in digital marketing will make one to stand out from others in digital marketing career.

This programme provides an opportunity to learn from Google Certified Expert Trainers, who have decades of experience in marketing. The course has been designed after a lot of research and helps you become a Digital Marketing expert.

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WHO SHOULD ENROLL FOR THIS COURSE?

Most suited for those who are new entrepreneurs

This course is specially designed for the every one who looking to get advanced training in affiliate marketing.

Course Modules

Professional Diploma In Digital Marketing

1. Overview of SEO Basics

  • Evolution Of SEO
  • Terms & Definitions Of SEO
  • SEO Business Concepts
  • Business Impact Of SEO
  • Periodic Table Of SEO Success Factors

2. How Search Engines Work

  • Search Engine Landscape(Website terminology)
  • Search Engine Index
  • Analyzing Search Engines
  • Google’s History Of Major Algorithm Updates

3. Keyword Research & Competitive Analysis

  • The Need For A Keyword Research Plan
  • How to Research Your Keywords
  • Tools To help You Analyze Keywords
  • Understanding Keyword Attributes & Distribution
  • Ongoing Keyword Evaluation

4. On Page Optimization - Content SEO

  • Understanding content Optimization
  • Optimizing Structure
  • Optimizing textual Page Elements
  • Analyzing Content Quality

5. On Page Optimization - Technical SEO

  • Domain Signals for SEO
  • Manage Website URLs
  • Identify and Remove Duplicate Content
  • Additional Optimization & Management
  • Webmaster tools
  • Moving To A New Domain Or Redesign

6. OFF Page SEO

  • The Importance Of Links
  • Evaluating Backlinks
  • Methods Of Backlinks
  • Advanced Concepts and Best Practises To linking
  • Dealing With Problem Links

7. Long Term Content Planning

  • Overview of long-term content strategies
  • Planning a successful content strategy and avoid common mistakes
  • Defining your audience topic angle and style
  • Understanding different types of content
  • Working with an editorial calendar
  • Promoting your content with social media
  • Measuring content performance

8. Measuring SEO Effectiveness

  • Measuring SEO Performance
  • Measuring The Impact Of Social Media
  • Analyzing links
  • Analyzing Keywords
  • SEO Site Audit

9. SEO in ECommerce

  • Understanding SEO and E-Commerce
  • Working with Semantic HTML for E-Commerce
  • The Technical Components Of E-Commerce
  • Exploring E-Commerce Information Architecture
  • Producing E-Commerce Content
  • Leveraging Link Building and social Media for E-commerce

10.Google Business Listing

  • Understanding Google My Business
  • Setting Up and Optimizing Google+ Business Listing
  • Managing your Citations
  • Getting more Reviews For your Business
  • Optimizing Your Website For Local Search

11. Mobile SEO

  • Understanding Mobile SEO
  • Configuring Your Website For Mobile
  • Optimizing Your Website For Feature Phones and Smartphones
  • Developing mobile friendly content

12. Google Analytics

  • Understanding the basics
  • Why Google analytics
  • How Google Analytics works
  • How to setup analytics account
  • Understanding full reports
  • Dashboard and shortcuts
  • Basic campaign and conversion tracking

13. Google Tag Manager

  • Starting out with Google Tag Manager
  • Setting up Google Tag Manager
  • Collecting data using the Data Layer, variables, and events
  • Using additional tags for marketing and remarketing

14. Social Media Marketing

Introduction

  • What is social media?
  • History of social media marketing
  • Importance of social media
  • SMO strategy for business
  • Social media key concept
  • Business profile creation
  • Brand Awareness
  • Social media engagement
  • Viral marketing

Facebook Optimization and Marketing

  • Introduction to Facebook
  • Setting up and optimization of facebook profile
  • Introduction to facebook groups and its importance
  • Facebook events
  • Creating A Facebook Page For Your Business
  • Effective Facebook Marketing Strategy
  • Overview of facebook adverts and how it Works
  • Facebook Ads manager
  • Setting up Ads and campaigns
  • Introduction to audiences in Facebook ads and the various types.
  • The importance of remarketing in Facebook

Instagram Marketing

  • What Is Instagram All About
  • Why Businesses Should Use Instagram
  • Setting Your Profile Up For Success
  • How to Build Followers and Gain Attention
  • How to make money with instagram
  • Position Your Business on Instagram
  • Hashtags #The Key To Success
  • Latest Instagram updates

Pinterest Marketing

  • Pinterest Business Marketing
  • Staying consistent with Pinterest
  • Creating Your Pinterest Business Account
  • Pinterest Power Tools
  • Basics of Pinning – What You Should Know
  • Creating Pinterest Badges & Widgets

Twitter Marketing

  • Getting Started: Creating an Effective Twitter Profile
  • Twitter Fundamentals – Setup and Basic Functions
  • Importance of tweet quality to ensure engagement
  • Twitter Daily Operations and marketing strategy

LinkedIn Marketing

  • Boost Your LinkedIn Profile
  • How to Post on LinkedIn to Become an Expert
  • How to Add New Sales Prospects on LinkedIn and Contact Them
  • How to Add More LinkedIn Connections Using Advanced Search
  • How to Add Tags to Your Contacts for Easy Searching
  • How to Easily Get More Endorsements and Recommendations
  • How to Get Amazing Recommendations on Your Profile
  • How to Get Your LinkedIn Profile to Rank in Search Engines
  • How to Make Sure Your LinkedIn Profile Ranks in Search Engines
  • How to Use LinkedIn’s Blogging Platform for More Visibility
  • LinkedIn Ads

Google+ Marketing

  • Setup Google Plus Profile
  • Google Plus for Business Setup
  • Using Google Plus
  • Google Plus Photos, Circles, Communities, Events
  • How to Market Your Business Using Google Plus

Social Media ROI

  • Social Media Marketing ROI Intro
  • Key elements of social media ROI calculation
  • Reasons to calculate social media ROI
  • How to calculate Social Media Marketing Return
  • Challenges with calculating return
  • Identify your SM goals and actions
  • Social Media Marketing ROI calculation
  • Benefits of social media beyond dollars
  • Enhancing your social media ROI
  • Calculate the value of action

15. SEM Search Engine Marketing

Introduction to PPC Marketing

  • Overview of PPC Marketing Training
  • What PPC Marketing is All About
  • Why You Should be Using PPC Marketing for Your Business
  • Different Ad Networks & Automation Tools

SEM Keyword Research (Learn how To Apply keywords to your PPC Campaign)

  • Create effe/ctive ads
  • Learn keyword based bidding strategies
  • Balance keywords and quality score
  • Common mistakes to avoid
  • Focus on negative keywords
  • Add dimensions of location, timing and word structures
  • Track and improve your campaigns

Setting up a PPC campaign (Learn how to Set Up A Profitable PPC Campaign from Start to Finish)

  • Creating a PPC Campaign in Google AdWords
  • Creating a PPC Campaign in Bing
  • Creating a PPC Campaign on 7Search
  • Creating a PPC Campaign in Facebook
  • Creating a PPC Campaign in Twitter
  • Creating a PPC Campaign in LinkedIn
  • Tracking Your PPC Ad Campaigns
  • Testing, Optimizing & Scaling Your PPC Ad Campaigns

Introduction to Google AdWords – Part I (Overview of google Adwords)

  • The Importance Of using Google Adwords
  • Understanding the Auction
  • The Importance of Ad Relevance
  • Relevant Landing Pages
  • Adwords Account Structure
  • Keyword Strategy & Tools
  • Google Keyword Planner
  • Google Analytics & Adwords

Introduction to Google AdWords – Part II (Setting Up A Profitable Ad Campaign with Google Adwords)

  • Introduction to online advertising and adwords
  • Adwords account and campaign basics
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • PPC Basic
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring and Conversion Tracking
  • Reports

16. Web Development Using WordPress

  • Introduction to Domain
  • How to Register a Domain Name
  • WordPress Overview
  • Creating an Online Resume/Portfolio
  • Creating a Blog
  • Adding a favicon site icon
  • Web Domain & Hosting
  • Installing WordPress
  • Customizing your Website
  • Creating Content
  • Website SEO – How to rank better on Google
  • How to Backup your Website
  • Google Analytics for your Website

17. Affiliate Marketing

  • Fundamentals of affiliate marketing
  • Introduction to becoming an affiliate publisher
  • Introduction to becoming an affiliate advertiser
  • Analytics: How to track your networks

18. Youtube Marketing (V-Blogging)

  • Starting a channel New Channel Setup
  • Channel Strategy
  • Audience Engagement Playlists
  • Content Creation Checklist
  • Advantages of Monetization add thumbnail schedule videos
  • Fundamentals of a successful YouTube channel
  • Branding your Youtube Experience
  • Planning and Strategy the foundation for strong growth
  • Competitor analysis and Keyword Research
  • Free Tool for quick video analysis and Get Keywords
  • Video Planning, creation and Strategy

19. Inbound Marketing

  • Essentials of an Effective Inbound Strategy
  • Optimizing Your Website for Search Engines
  • The Fundamentals of Blogging
  • Amplifying Your Content with Social Media
  • Enticing Clicks with Calls-to-Action
  • How do you create successful CTAs?
  • The Anatomy of a Landing Page
  • create successful landing pages
  • Guiding the Next Step with Thank You Pages
  • create successful thank you pages?
  • Sending the Right Email to the Right Person
  • How do you send the right email to the right person?
  • The Power of Smarketing
  • Smarketing critical to inbound success
  • Smarketing result in alignment
  • Integrate Smarketing into your organization?
  • Taking Your Sales Process Inbound
  • Ways to delight your customers
  • The seven customer delight guidelines

ACCELERATE YOUR PROGRESS. GROW FASTER

Today’s marketing professional needs to understand the capabilities of new and emerging media platforms, how they influence consumer behavior and affect business decisions.

AFTER LEARNING

PDDM – 180HRS.

You will be able to; Make online presence of a company or your own project at higher positions. Design digital marketing campaigns, and bring a business to top ranking.

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Batches and timing

Batches and timing

Regular Batches: Monday to Friday

Morning: 9 am to 1 pm

Afternoon: 1:30 pm to 5:30 pm

Evening: 5:30 pm to 7:30 pm

Holiday Batches: Saturday and Sunday

Full day: 9:30 pm to 5:30 pm

Enroll Now

Whole new world of digital marketing career for you. register now!     Enquire now! +91-9539096664