Mobile SEO is a practice of optimizing your website for user one smartphone and Tablet.
IMPORTANT OF MOBILE SEO:
The number of Mobile Search is EXPLODING In fact, more than 58% of all searches in Google now form mobile a device search in people And the trend is growing fast according to google there are < 27.8 million more queries Performed mobile than desktop. Needless to say, Mobile is the future of search. And that’s probably why Google is overhauling either Algorithm to focus on mobile search and Google retain this insane level of dominance they’re an algorithm.
In fact, already have, First, Google rolled out is Mobile-Friendly-Updated is called “Mobilegeddon”.The update penalized Sites that mobile –friendly (for search performance on a smartphone). But if your target audience doesn’t search that much form their phone this updated was not a big deal. The until Google made EVERY search a mobile search. How By making their entire algorithm “Mobile -SEO”.
Understanding for SEO:
Mobile SEO Best Practices Few step topics:
Optimize for local search
Mobile site configuration
Responsive web design
The first formation of according to Google Mobile Web site is three typically:
>> 1.Responsive Web Design
>> 2.Dynamic Service
>> 3.Separte URLs
1. RESPONSIVE WEB DESIGN:
The website is responsive web design mobile for something HTML code and content also same URLs.
Regardless of the user chosen device. simply use Meta name =” viewport” tag with your site source.
Code to help Internet browser identity how to they adjust the content. Seen display setting will change to fit each viewer’s unique screen size.
BENEFIT OF RWD:
Responsive Web Design very popular SEO exerting everywhere, recommended by Google itself.
Responsive code for image pixel details
@media screen and (max-width; 420 px)
[Style sheet for this class here]
Then link separate style sheet instead, put the following HTML between <head>tag:
Code for link style sheet
<link href =”mobile.css” type=”text/css” media=”screen and (max-device-width: 480px)” rel=”stylesheet”/>
It’s easy to single content share URLs
Google can easily index your single URLs for higher search engine ranking.
This design avoids common SEO and formatting mistakes
Google bot will use less resource and make crawling more efficient
The use would not have to deal with a redirect, which offers shorter page download times.
The dynamic serving configuration is designed to sever response with different HTML and CSS code on the same on URLs depending on the user device. For this need properly use a vary HTTP header to signal.
Change based on different content mobile visitors. One solution to use one URL to display different sets of HTML and CSS depending on what type of device your visitor is using can useful. Display using different content based on the user agent is called dynamic serving its done use.,
Vary HTTP header
GET /page-1 HTTP/1.1
(…rest of HTTP request header…)
HTTP/1.1 200 OK
(…rest of HTTP response header…)
3.SEPARATE MOBILE URLs:
Another one option to create a second .parallel site for mobile users. This permission has you to create complete customize content for mobile visitors. To avoid confusion, most parallel mobile site Use an “m” subdomain. Parallel domain in serving sites at sending visitors to the right version. The parallel mobile site can be imperfect as dynamic serving sites at sending a visitor to the right version. So sure to make it easy for a visitor who ends up in the wrong place to click over to the preferred.
CONFIGURATION WEBSITE FOR MOBILE :
As configuration site administrator you can specification how a website for mobile is Display iOS and Android, you can configure your app metadata and build process in a special top-level file called Mobile-config.js which is not included in your applied user only for this configuration This code is an example for Mobile-config.js file .specific will explain the specific API command
FOR EXAMPLE :
// This section sets up some basic app metadata, the entire section is optional.
description: ‘Get über power in one button click’,
author: ‘Matt Development Group’,
// Set up resources such as icons and launch screens.
// More screen sizes and platforms…
// More screen sizes and platforms…
// Set PhoneGap/Cordova preferences.
App.setPreference(‘Orientation’, ‘all’, ‘ios’);
// Pass preferences for a particular PhoneGap/Cordova plugin.
// Add custom tags for a particular PhoneGap/Cordova plugin to the end of the
// generated config.xml. ‘Universal Links’ is shown as an example here.
<host name=”localhost:3000″ />
The identifier of the plugin you want to configure.
A set of Key values pairs which will be passed at build – time to configure the specified plugin When using App. configure the plugin to re-configuration a plugin to which has been previouslyConfiguration the change may not be reflected without manually clearing the existing Cordova Build.
Optimization for mobile:
Mobile is everywhere, they are part of everything we do to According to comScore “The Concept of Mobile first” is no longer exclusive to technology-focused business and consumers, but is the default position for growing number of Internet use for a need they are the purpose.
Who now consider smartphone and tablets essential to their consideration? Average time spends on the mobile device are more compared to desktop. Mobile SEO is a crucial factor as Google expected to roll out its Mobile first Index update early.,
Then google thought to update the Search Engine giant is going to change indexing from desktop to Mobile.
Different between Desktop and Mobile in SEO:
The desktop website on a mobile device can be a difficult experience for the users if it is not responsive or mobile friendly; Users are forced to pinch and zoom to read the content present on your website. Mobile SEO is slightly different from desktop Search Engine Optimization. You could not apply to tradition desktop SEO tactics on your Mobile.
The mobile and smartphone have you can Optimize in smaller screen display for visual.
Page Speed is now a ranking factor for the mobile site. Take the place speed test and fix website speed issues.
Page speed insight Rules by google implement
- Avoid landing page redirect
- Enable compression
- Improve server responsive time
- Leverage browsing caching
- Minify resource
- Optimize image
- Optimize CSS Delivery
- Prioritize visible content
- Use asynchronous script
- Avoid Plugin
- Configure the viewpoint
- Size content to the viewpoint
- Size tap targets appropriately
- Use legible font sizes
AMP stands for Accelerated Mobile Page, an open source project lead by Google. AMP allows the website to load. Faster on mobile devices.
- Implementing AMP can reduce bounce rate
- It is help on increasing the conversion rate
- Improve website visibility
Optimize for Local:
If you a local business then your website must be optimized for local searches. Most of the local Searches happen through mobile devices. Optimize website content, make sure you have consistent Name, Phone no. & Address every, additionally, you could create google business page. You could create it by Google Business page.
Execute in voices search:
The number of voice searches on mobile has more than double in the year- Gray Illye for Google Optimize website content for voice search queries Use long tail keywords. Include the question in your website content
Structure data helps crawlers understanding your website content. Adding it will enhance how your website will appear in search results.
Business details: Physical location and contact information.
Marketing details: your official name, logo, and social profile information.
UTILIZE WHITE SPACE:
Make proper use of white space .white space it necessary for good website designing.
Also, a carefully font style and font style have chosen for the best readable expect.
Optimize Meta tags for Mobile:
Check whether your title tags and Meta tags are Optimize for mobile to display in the search result.
Google has increased the title tags length for mobile can add up to 75 characters.
Keywords for Mobile:
Mobile wishes have chosen in your keywords. A keyword should be short (2-3 words). Most of the searches for mobile devices are location based. included location base keywords your content.
Avoid flash &java
Most of the smartphone does not support flash and java plugin. These might cause the user’s smartphone to hang or browsers to crash. Consider tips that are optimized for your website let us know your thoughts in the comment section.
Developing for Mobile-friendly content 6 steps:
A truly responsive website one of the optimizations for the mobile device. Text, images, video, slideshows because these things to user really care about.
Step 1: EFFECTIVE HANDING
Use punchy, inviting headlines that take up little space and encourage the reader to click through.
Step 2: CLEAR URLs
Google will display clearer breadcrumbed- style URLs in mobile results, so be aware of your site structure.
Step 3: GET TO THE POINTS
Limited space means you must highlight key takeaways up front so readers needn’t scroll to find them.
Step 4: SHORT PARAGRAPHS
Break your text up into small chunks and bullets, this steers the reader and makes content easier to digest.
Step 5: CLEAR CALL TO ACTION
Introduce your CTA early and make sure it’s easy to execute on mobile.
Step 6: OPTIMIZE YOUR CONTENT
Ensure your META descriptions, page titles, headlines, text, and images are all SEO-friendly
Mobile copyright best practices.
The mobile content is not an easy way to task.it many shapes sticks speaking, mobile content is any form of media (Text, images, sounds, videos) those are could use a mobile device such as a cell phone or tablet.
Rising for mobile content:
The demand for mobile content will grow or increasing user mobile device arrives in the market. Devices are likes that iPhone, iPad &Android devices are changing have consumers consume content. Devices speed improvement has also contributed to demand an increasing for mobile content.
Apps are using customer using for so many searches as have used more options. To optimize site and mobile – negative content is the best investment to do.
To make sure that your content has the biggest impact possible below the steps:
Your headline should be short so that it doesn’t take up the majority of the device’s screen.
Cos scheduled suggests that headlines with about 6 words get the highest amount of click through.
The Emotional marketing scores shorter headline the highest usability on a mobile device headline
Some marketer is big fans of including a summary at the top of their post. Consider this a TLDR
(“Too long, didn’t read”) for the top of your content.
Use “chunking” to make your mobile content easier to consume. Chunking is the practice of grouping related content into easily digestible “chunks” or groups.