Yoast is a plug-in used by the WordPress website. Yoast helps in easily identifying the focusing key words for a particular website. To understand this better, let me explain what a plugin in word press means.
Plug-ins in WordPress:
A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites.
WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. In the WordPress community, there is a saying that goes around: “there’s a plugin for that”. They make it easy for users to add features to their website without knowing a single line of code.
There are thousands of plug-ins available for free to download at the official WordPress plugin directory. One of the free plug-ins include Yoast.
Other Plug-ins available on WordPress:
Other plug-ins that can be installed in WordPress are:
- Contact Form 7
- Yoast SEO
- Akismet Anti-Spam
- TinyMCE Advanced
- WordFence Security
- Google XML Sitemaps
- WP Super Cache
- Google Analytics Dashboard for WP by ExactMetrics
- UpdraftPlus WordPress Backup Plugin
- Elementor Page Builder
- Smush Image Compression and Optimization
Among all of the above plugins, Yoast has been proved to be the most helpful, quick and efficient.
Need for Yoast’s plugin:
Though Yoast’s plugin is very important and useful, it is important to know its uses and the reason for the importance give to it for the optimization of every single website.
The following are the main functions of Yoast. I will briefly explain why each function is important too. You might find out things about Yoast that you previously did not know!
1. Generates XML Sitemaps:
This is the most important function of Yoast’s plugin and quite possibly the most needed. Yoast’s plugin, upon receiving a particular website, gathers all possible url from the particular site and puts in a file. To enable this function, the following box needs to be checked.
2.Automatically submits XML sitemaps to Google/other search engines
Yoast’s plugin makes the job easier for the website owner by sending the particular XML sitemap file directly to search engines. This is also called pinging. The point of this is to help search engines quickly add new content, and keep other indexed pieces of content up-to-date if you change them.
Under the XML sitemap options, you can also choose to have it ping Yahoo, and Ask.com every time you post a new piece of content.
3.Checks focusing keyword
Yoast’s plugin enables the user to keep a check on the density of keywords, ensuring the sentences aren’t too long and that they don’t use too much of active language than passive language. Besides Yoast’s plugin also makes sure that the title, description, and content of the website gel together perfectly.
4. Allows You to Create Custom Meta Header/Description
At times, a headline or header used for a subject line could be very interesting and inviting, but the same header could be terrible for SEO purposes. With Yoast’s plugin, you simply write two headlines, one for people, and one for search engines.
In case you don’t want to allow the search engines crawler to see a particular webpage in your website, Yoast’s plugin allows you to hide websites in a way that the search engine is not aware.
5. Helps You ‘Hide’ Specific Posts/Pages from Search Engines
To enable this function, simply go under advanced options, and change “Meta Robots Index” to ‘noindex’ as in the picture below. Now, as long as the robots listen to your command as they will, only people with the direct link can find your page about the special subscriber deal.
Other functions of Yoast’s plugin include:
- Helps you bulk edit titles and descriptions
- Allows you to change permalinks
- Let’s you add bread crumbs easily
- Let’s you add page redirects easily
Hidden functions of Yoast’s plugin that every site admin needs:
Yoast SEO does much more than handle titles and Meta descriptions for a website. From
rel=canonical to XML sitemaps, from
rel=prev to JSON+LD, we’ve got your back. If you don’t know what all these things are: that’s okay! Yoast does the work for you.
Most importantly, Every site that wants to be found in search engines benefits from these features. Every site needs them. That’s why these hidden features do not need settings. They are set in the same way for every website. There are features need to be set by the site owner or user, though. In those cases, we’ll give you the option to change it.
WordPress and Yoast
When you’re working with a self-hosted WordPress site, the Yoast SEO plugin is one of the most valuable tools you can have. Yoast SEO is one of the most widely popular WordPress plugins around and it’s easy to understand why. Whether you’re running a personal blog or you’re a SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search engine-friendly as possible.
Most importantly, Yoast SEO can be installed on any self-hosted WordPress site. It’s easily the most comprehensive SEO-related WordPress plugin you could ask for and best of all, it’s free! You do have the option to buy premium Yoast SEO extensions for some extra functionality, but its most important functions are part of the free plugin.
Yoast makes it easy for you to do things like control titles and meta descriptions, set your targeted keywords and track how often you’re using them, manage sitemaps, and so much more.
Procedure to install Yoast’s plug-in:
- Log in to your WordPress website.
- Click on ‘Plugins’.
On the left-hand side, you will see a menu. In that menu, click on ‘Plugins’.
- Search for ‘Yoast SEO’
Click on ‘Add New’ near the top of the screen. Type ‘Yoast SEO’ in the search bar.
- Install the plugin
Searching will give you a page of search results. Our plugin should be visible now. Click the ‘Install Now’ link to start installing our plugin.
- Activate the plugin
Once the installation has finished, click the ‘Activate’ button. As a result, it has appeared where the ‘Install Now’ button was previously located.
- You’re done for now!!
You can now go and configure the plugin.
- Configure the plugin
To configure the plugin, you need to pass through 12 steps. They are:
- Step 1: Welcome to the Yoast SEO configuration Wizard
- Step 2: Is your site ready to be indexed?
- Step 3: What kind of site do you have?
- Step 4: Is it you or your company?
- Step 5: Tell us your social profiles
- Step 6: To show or not show posts and pages
- Step 7: How many people are publishing content on your site?
- Step 8: Google Search Console integration
- Step 9: Optimizing your page title
- Step 10: Awesome tips and new products in your inbox
- Step 11: Upsell: buy our Premium plugin
- Step 12: Even more free information about the plugin: then you’re ready to get started!
After checking the boxes that suit your needs and fit your process, the Yoast plug-in is ready to be used.
Go to your WordPress website, under plug-ins click “Add new” and click “Activate” under the Yoast plug-in.