Become a SEM Professional In 80Hrs

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

Bigger companies need a dedicated SEM (search engine marketing) specialist and sometimes there is requirement for a team for search engine marketers. Search engine marketing is a broad term to define marketing via the search engines, google adwords. This course will give in-depth knowledge on Search Engine Marketing.

This program is crafted meticulously covering various modules to offer you real time exposure in SEM strategies to stay ahead in the digital era.

This Programme Provides An Opportunity To Learn From Google Certified Expert Trainers, Who Have Decades Of Experience In Marketing. The Course Has Been Designed After A Lot Of Research And Helps You Become A Digital Marketing Expert.

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WHO SHOULD ENROLL FOR THIS COURSE?

Most suited for those who are new entrepreneurs

This course is specially designed for the every one who looking to get advanced training in affiliate marketing.

Course Modules

Certified SEM Professional Course

1. Introduction to PPC Marketing

  • Overview of PPC Marketing Training
  • What PPC Marketing is All About
  • Why You Should be Using PPC Marketing for Your Business
  • Different Ad Networks & Automation Tools

2. SEM Keyword research

(Learn how To Apply keywords to your PPC Campaign)

  • Create effective ads
  • Learn keyword based bidding strategies
  • Balance keywords and quality score
  • Common mistakes to avoid
  • Focus on negative keywords
  • Add dimensions of location, timing and word structures
  • Track and improve your campaigns

3. Setting Up a PPC Campaign

(Learn how to Set Up A Profitable PPC Campaign from Start to Finish)

  • Creating a PPC Campaign in Google AdWords
  • Creating a PPC Campaign in Bing
  • Creating a PPC Campaign on 7Search
  • Creating a PPC Campaign in Facebook
  • Creating a PPC Campaign in Twitter
  • Creating a PPC Campaign in LinkedIn
  • Tracking Your PPC Ad Campaigns
  • Testing, Optimizing & Scaling Your PPC Ad Campaigns

4. Introduction to Google AdWords - Part I

(Overview of google Adwords)

  • The Importance Of using Google Adwords
  • Understanding the Auction
  • The Importance of Ad Relevance
  • Relevant Landing Pages
  • Adwords Account Structure
  • Keyword Strategy & Tools
  • Google Keyword Planner
  • Google Analytics & Adwords

5. Introduction to Google AdWords - Part II

(Setting Up A Profitable Ad Campaign with Google Adwords)

  • Introduction to online advertising and adwords
  • Adwords account and campaign basics
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • PPC Basic
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring and Conversion Tracking
  • Reports

6. Resources for Google AdWords

  • Landing Page Design: How a Best Performing Landing Page Should Look Like
  • Google Adwords Display Network: How to Create a Winning Ad Campaign
  • How to Select Your Audience
  • How to Set Budgeting and Bidding in Google Adwords
  • Tricks that Internet Marketers use on AdWords
  • Tips to Successful Google AdWords Campaigns
  • Pitfalls to Avoid
  • Tracking Conversions Inside Adwords

ACCELERATE YOUR PROGRESS. GROW FASTER

Today’s marketing professional needs to understand the capabilities of new and emerging media platforms, how they influence consumer behavior and affect business decisions.

AFTER LEARNING

SEM CERTIFICATION – 80HRS.

You will have in depth understanding of SEM process. You could do and manage several SEM projects easily.

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Batches and timing

Batches and timing

Regular Batches: Monday to Friday

Morning: 9 am to 1 pm

Afternoon: 1:30 pm to 5:30 pm

Evening: 5:30 pm to 7:30 pm

Holiday Batches: Saturday and Sunday

Full day: 9:30 pm to 5:30 pm

Enroll Now

Whole new world of digital marketing career for you. register now!     Enquire now! +91-9539096664