Now everything in this world is one click away. As most of the inquiries of the customer happen through the internet, SEO is one of the strongest marketing strategies. For young startups, spending large sums of money on traditional marketing strategies, using digital marketing strategies is much more useful, time savinf=g and cheap.
The main aim of SEO techniques is to optimize your website for a particular keyword to be found by the people from a particular city or region. There is White Hat SEO and Black Hat SEO
White Hat SEO
White Hat SEO is morally the best technique to rank web pages in search engines. The results obtained by white hat SEO techniques last longer in the ranking position. White hat SEO can be expensive depending on how difficult it is to rank the keywords, but the results have always proven to be promising and long lasting. You have to actively hope for possible backlink opportunities and negotiate with website owners or other SEO experts.
Black Hat SEO
Black Hat SEO techniques are against the Google Webmaster Guidelines. Some examples of black hat SEO are Keyword stuffing, Doorway pages, Spinning the article, Cloaking, etc. All these methods can help you reach the first position in SERP but these techniques will not give lasting results and can lead to the site being banned from search engines.
SOME TIPS TO UP YOUR SEO
- Quality Content is the King
Producing good quality content for specific topics related to your business will attract readers. The About page and Services pages, Blogs should all be written in the natural form and should be accurate and unique content with long tail keywords related to the topic which keeps the readers on the site. This will give lots of traffic immediately. In order to achieve that, constant efforts are needed.
- Use Good Titles, URLS and Meta description
If your title contains your site name, try removing it and include SEO keywords related to your business. Make URLs shorter including SEO keywords. Customize the meta description to something that gives a better understanding of your business to the user also include some SEO keywords related to your services.
- Links Do Matter
The above-discussed methods all come under On page SEO. Well, Off Page SEO is about backlinking, a very important factor when it comes to ranking the web pages. Backlinks are created on different websites to drive traffic to your own website. The links should be relevant and useful to the user, so to make them click on it and land onto your page.
- Guest Article
Start writing guest articles on reputable websites. First, check the overall appearance of the site. Whether it’s relevant to your niche, the quality of content, the number of ads, the presence of contact information, and its design will tell you whether to do a guest posting or not. Also analyze the website from the SEO view pay attention to its title, meta tags, rankings, domain authority, anchors, and their user engagement.
- Reuse the viral content
You can put up your content in front of greater audiences by repurposing it. For example, you can turn your viral article into an attractive infographic, video, SlideShare and so on. They will definitely increase your startup’s visibility.
Unlike any level marketing that works from morning to evening, SEO provides 24×7 marketing for your business products and services that do not stop even on the weekends and you will never lose any customers or leads.
IPCS Digital provides best SEO services in Trivandrum,Cochin and Calicut.